DENHAM The Jean Maker | FashionFriday, November 06, 2015
Last month I was excited to be invited to visit the Denham store in Leeds. Denham was established in Amsterdam in 2008 by Englishman Jason Denham. After working with denim for 8 years he felt that the excitement of it was dropping so came up with his own brand to try bring that excitement back. He hired a small team of like minded creatives and they have been going strength to strength ever since.
The Store itself was a breath of fresh air I had never experience a shop so customer focussed. They have their own coffee and refreshment bar so you can have a drink whilst you shop. What clothes shop lets you have food and drink?? This one woohoo!
I love the simplicity of it and that they only have one or two of each item on display. It makes it much more visually pleasing and you can see whats on offer so much more easily.
As you can probably see from the decor their logo is a pair of scissors. Another thing Jason Denham is passionate about, he is an avid collector.
The Brand is all about the details. Each pair of scissor on the mens jeans have 691 stitches. The Flies are made out of one piece of material as they are normally made from two pieces sown together making them easy to rip. Also when a pair of jeans looks distressed they actually base it on a pair of jeans that have been worn for x amount of years and this number will make up part of the code for the jeans, also making the jeans look vintage as the wearing will be in the correct places.
Another unique selling point for this store is that they also have a private room which you can book totally separate from the main store. Perfect for girly shopping trips or for families as you know children will be safe whilst you are trying on clothes. Also brilliant for people wanting privacy whilst changing.
Once again the details are amazing they call it the private wardrobe and this is echoed in the changing area as it is like stepping into a wardrobe. You give them your size and what you are interested in trying and they will fill the rails with lots of options.
The service is free and there is also refreshments available. They also offer a car service at an extra cost bringing even more luxury to the day.
They had on display the biggest coffee table book I had seen, all about the history of the brand over the first 5 years. The cupcakes they offered us were absolutely delicious too.
I have to say normally when I see a pair of Jeans over the £50 mark I think you are paying for the name but with this brand you definitely are paying for quality. I have never had this must respect for a brand and it has really made me think differently about how much time and effort goes into the making of them.
I urge you to go try a pair of jeans on. They are the most comfortable I have ever worn they don't feel stiff like some I feel as though I am wearing leggings. I can honestly say I wouldn't think twice about buying another pair.
Sorry for the long post but I could go on and on. Read their website it describes the brand in more detail and I found it quite interesting.